Innova. Optimiza. Decide.
This course gives leaders and professionals the tools to understand AI and apply it strategically in the company. Through practical projects, participants explore technologies such as NLP, Machine Learning and Deep Learning, aimed at optimizing processes, innovating and generating competitive advantage.
Our continuing education program opens the door to artificial intelligence applied to business, where you learn to turn data into intelligent decisions and technology into real results.
Understand the foundations of Artificial Intelligence and its impact on strategic decision-making.
Identify key areas for AI application across different business sectors.
Apply AI technologies ethically and responsibly to optimize organizational processes.
Design innovative AI-based solutions to solve problems and create competitive advantage.
A 4-week learning journey.
W1 Introduction to AI and its business context
- Definition, evolution and basic principles of AI.
- Current trends and AI-driven digital transformation.
- Opportunities and challenges in adopting AI in business.
- Success cases across business sectors.
W2 Key AI tools and technologies
- Natural language processing (NLP): chatbots and text analysis.
- Machine Learning and Deep Learning: foundations and applications.
- Data analysis with AI: prediction and customer segmentation.
- Commercial AI platforms and software for business.
W3 Strategies for implementing AI in companies
- Identifying opportunities and critical areas for AI.
- Change management in AI technology adoption.
- Measuring AI impact on business indicators.
- Ethics and privacy in the use of AI.
W4 Designing and running AI projects
- Methodology for planning and developing AI projects.
- Implementing pilot plans in business environments.
- Evaluation and continuous improvement of AI-based solutions.
- Scaling AI projects as the business grows.
Designed to be applied in the real world, wherever you are.
Interactive video lessons
Dynamic explanations and real cases that connect theory with practice.
Applied projects
Build plans for real businesses and a portfolio that shows your capability.
Discussion forums
Collaborative spaces to debate trends and practices with peers.
Self-assessment
Short tests to reinforce learning and measure progress per module.
- Prior knowledge
- None
- Required books
- None
- Equipment
- Computer with internet
- Platform
- Moodle
- Certificate
- On completion
Do I need prior or technical knowledge?
No. The course requires no prior knowledge, no books and no specific materials — only a computer with internet access.
How much time per week should I plan for?
Each week's video lessons are equivalent to a 90-minute live class, plus forums, applied activities and a self-assessment.
Is the course asynchronous?
Yes — 100% asynchronous inside Moodle, with instructor support by institutional email and course announcements.
How fast does the instructor reply?
Within a maximum of two business days.
Can my company enroll a whole team?
Yes. Cohort-based training adapts duration, language, schedule and industry content to your organization.