Comprende. Aplica. Genera.
Read the codes of digital communication, measure the real impact of every post and design content that connects with diverse audiences. The course moves from understanding the ecosystem to producing and measuring a real content plan.
You finish with a content strategy, a production calendar and the metrics that prove impact — from reach to conversion.
Understand the codes, formats and dynamics of each social platform.
Design a content strategy aligned with clear business objectives.
Produce content efficiently with accessible tools and workflows.
Measure performance and optimize from reach to conversion.
A 4-week learning journey.
W1 The digital ecosystem and its codes
- How each platform works and what content it rewards.
- Audiences, communities and digital behaviour.
- Reading references and cases from recognized brands.
- Diagnosing your current presence.
W2 Content strategy and storytelling
- Objectives, message and tone of voice.
- Content pillars and editorial line.
- Narrative formats that hold attention.
- Writing for social: hooks, structure and calls to action.
W3 Production, tools and calendar
- Producing video, image and text efficiently.
- Accessible design, editing and AI tools.
- Building a realistic content calendar.
- Working with creators and collaborations.
W4 Metrics, community and conversion
- Which metrics matter and which are vanity.
- Community management and engagement.
- From reach to lead: converting audience into customers.
- Reporting results and iterating the plan.
Designed to be applied in the real world, wherever you are.
Interactive video lessons
Dynamic explanations and real cases that connect theory with practice.
Applied projects
Build plans for real businesses and a portfolio that shows your capability.
Discussion forums
Collaborative spaces to debate trends and practices with peers.
Self-assessment
Short tests to reinforce learning and measure progress per module.
- Prior knowledge
- None
- Required books
- None
- Equipment
- Computer with internet
- Platform
- Moodle
- Certificate
- On completion
Do I need prior or technical knowledge?
No. The course requires no prior knowledge, no books and no specific materials — only a computer with internet access.
How much time per week should I plan for?
Each week's video lessons are equivalent to a 90-minute live class, plus forums, applied activities and a self-assessment.
Is the course asynchronous?
Yes — 100% asynchronous inside Moodle, with instructor support by institutional email and course announcements.
How fast does the instructor reply?
Within a maximum of two business days.
Can my company enroll a whole team?
Yes. Cohort-based training adapts duration, language, schedule and industry content to your organization.