Define. Comunica. Posiciona.
Four intensive weeks to turn your strengths into competitive advantage, communicate with impact and project a coherent identity online and offline. Your personal brand is what people say about you when you are not in the room.
You finish with a defined value proposition, a consistent narrative and a visibility plan you can execute from week one.
Identify your strengths, values and differentiators as a professional.
Build a clear value proposition for the audience you want to reach.
Communicate your narrative consistently across digital and in-person settings.
Manage your reputation and visibility with a concrete, measurable plan.
A 4-week learning journey.
W1 Foundations of personal branding
- What a personal brand is and why it decides opportunities today.
- Self-diagnosis: strengths, values and current perception.
- Reference cases of professionals and executives.
- Common mistakes that dilute a professional identity.
W2 Value proposition and positioning
- Defining your audience and the problem you solve for them.
- Differentiation: what only you can offer.
- Building your positioning statement.
- Aligning brand, career goals and market.
W3 Narrative, communication and digital presence
- Storytelling: turning your track record into a compelling story.
- Professional profiles: LinkedIn and key platforms.
- Visual and verbal consistency across channels.
- Speaking with impact: pitch and public presence.
W4 Reputation, network and growth plan
- Reputation management and handling criticism.
- Strategic networking and professional community.
- Building a 90-day visibility plan.
- Metrics: how to tell whether your brand is working.
Designed to be applied in the real world, wherever you are.
Interactive video lessons
Dynamic explanations and real cases that connect theory with practice.
Applied projects
Build plans for real businesses and a portfolio that shows your capability.
Discussion forums
Collaborative spaces to debate trends and practices with peers.
Self-assessment
Short tests to reinforce learning and measure progress per module.
- Prior knowledge
- None
- Required books
- None
- Equipment
- Computer with internet
- Platform
- Moodle
- Certificate
- On completion
Do I need prior or technical knowledge?
No. The course requires no prior knowledge, no books and no specific materials — only a computer with internet access.
How much time per week should I plan for?
Each week's video lessons are equivalent to a 90-minute live class, plus forums, applied activities and a self-assessment.
Is the course asynchronous?
Yes — 100% asynchronous inside Moodle, with instructor support by institutional email and course announcements.
How fast does the instructor reply?
Within a maximum of two business days.
Can my company enroll a whole team?
Yes. Cohort-based training adapts duration, language, schedule and industry content to your organization.